Why I’m a feminist, with Elle and Whistles.

So many people don’t understand what the term ‘Feminist’ means. Quite a few of us are probably guilty of picturing an angry, man-hating women with hairy armpits at some point or another. And an angry, man-hating women with hairy armpits can be a feminist… because anyone can.
we can do it feminist image
Everyone looks at feminism in a different way. For me, and I think most, it’s the desire for equal right for everyone. But people are scared to come out and say ‘I’m a feminist’. What gets me the most is when women and girls ask me why I’m a feminist. It’s seen as a bad thing to be. Did you know the top two hashtags on Twitter when you begin to write Feminism are ‘ and ‘?

The fact that the very idea of feminism is so widely disregarded is testament as to why we need it in the first place. Is the idea of equal rights really that terrible? So it’s about time we took a stand. Elle recently released details of their feminism campaign collaboration with Whistles and I’m 100% behind it. I know fashion can be a hugely shallow industry, but it’s a powerful one so lets use it well.
Elle whistles feminism feminist clutch bag
Together, the brands have created a limited edition line of clothing and accessories emblazoned with the slogan ‘This is what a feminist looks like’. And it’s not just clothes for women, there’ll be pieces for guys too. The best part? The proceeds go to the Fawcett Society, the UK’s leading charity for women’s rights and equality.
elle whistles feminism feminist jumper
For me the line works because anyone can be a feminist. Why wouldn’t you support woman’s rights, especially as a female? We’ve advanced in so many areas of life, it’s about time society got the memo.

The line is released on the 20th of October on Elle and on the 30th on Whistles and in store.

Anyone can be a feminist, so are you? I’d love to know your thoughts in the comments section below!

Love Lucinda xx

12 responses to “Why I’m a feminist, with Elle and Whistles.”

  1. julie says:

    I think a lot of the man hating feminists have given real feminists a bad name as they do come across very bitter towards men, feel disgusted by women being proud of their sexualities ect which is a shame. I believe myself to be a feminist, I believe in equal rights an believe women should be treated the same as men. I think this is a fab campaign x

    • I agree that like everything else, there will be people with extreme views and unfortunately, some people take those as representative of the whole group. Feminism is positive attitude, not a negative one, and we should all share it! You’re totally right about how fab the campaign is too! xx

  2. Pixee says:

    I like to think that I’m a feminist, I believe in equal rights for all.. This is a fab collaboration, thanks for sharing! xx

  3. Sew White says:

    Oh my goodness I love these! I really want to get the jumper x

  4. I think this is a brilliant way of highlighting that you can believe in equality and still enjoy fashion. Why do the two things have to be incompatible? What part of feminism means hating men, or not enjoying beautiful things?


  5. Jenny says:

    That’s seems a really strange combination – a fashion brand and woman’s magazine standing up for feminism. It will be interesting to see if people buy the clothes and wear them.

  6. Agnes says:

    I’m a feminist too, loud and proud!
    Beautiful post, by the way!

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Behind the screen

A faux-ginger, gin drinking, digital marketing gal with a thing for food styling. That was basically my old Tinder bio... Living in Leeds, I'm forever heading out for dinner, buying too many clothes, spending 50% of my money on ubers and, as of now, putting my stamp on my new apartment!