LFW Body Shaming and what’s wrong with #skinnybirdwatching.

Currently I’m picturing the people behind the idea rubbing their hands together at all the press coverage coming their way. #Skinnybirdwatching will probably be trending by lunch time. But acting on the assumption the all coverage is good coverage is wrong. I don’t ordinarily shop with Taking Shape UK, but if I did, it would absolutely put me off future purchases. In fact, I’d never even heard of it before today, so it has got people talking about it, but not as a place they would like to shop!skinnybirdwatching takingshape pr stunt lwf|
I’m 100% behind diversity on the catwalk. I’m part of a team behind the Leeds RAG Fashion Show and this year we’ve pushed so hard to get a range of talented models who can really strut their stuff down the catwalk. The people behind the group All Walks Beyond The Catwalk are hugely inspiring and are the leading the way to diversity in fashion. It’s not going to happen over night but there has been some real progress, just look at NYFW and FTL Moda’s show! But attacking one group to promote another isn’t how we achieve diversity or equality.

Before immediately jumping on the hate campaign, I can kind of see where Taking Shape where coming from… the size of the models that will come down the catwalk isn’t the size of most people in the street. But in their tirade of tweets to desperately try and get some coverage from the nationals, they’re constantly referring to size 6 as ‘rare’ and condemning it. Size 6 might not be the average size but it doesn’t make it a bad thing, just like being a size 16 isn’t a bad thing. People are naturally built differently and that does not make them less of a person or less attractive. We should be celebrating sizes, not condemning others to make our own look better by default.

Do not shame one size to justify another. When will people learn that hate does not breed equality or diversity? In the immortal words of Mean Girls: “Calling someone fat won’t make you any skinnier”, nor should you want it too.

Also… calling women bird? Taking Shape, you are not our Scouse boyfriend so a big NO THANKS to that!

What do you think about the campaign? Do you agree or do you think it’s a good idea? I’d love to hear what you think!

Love Lucinda xx

2 responses to “LFW Body Shaming and what’s wrong with #skinnybirdwatching.”

  1. Great piece. I think the idea is utterly ridiculous. And the worst thing is they’re not trying to make any sort of point, raise awareness of anything etc, it’s purely about making a noise online so that they can sell extra stuff. To me it just comes across as un-genuine and a bit tacky. And yeah, the bird reference just makes me think of a scouse guy in tracksuit shouting it at women x

  2. […] and twitter is fired up in a vicious circle of fat and skinny shaming. This year we had the #skinnybirdwatching from Taking Shape UK (who went with the ‘sorry you got offended’ apology… eurgh) and the big one from […]

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Behind the screen

A faux-ginger, gin drinking, digital marketing gal with a thing for food styling. That was basically my old Tinder bio... Living in Leeds, I'm forever heading out for dinner, buying too many clothes, spending 50% of my money on ubers and, as of now, putting my stamp on my new apartment!